Gazetkowo

Promotional leaflets of retail chains. OCR and LLM handle the offers on their own, so new markets launch without hiring more people.

Project: Gazetkowo / Promotons
Industry: Shopping
Services: Mobile Development

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Gazetkowo (Promotons) is a mobile application showcasing information about current promotions in popular retail chains.

Summary

Our challenge was to build a scalable content management platform that will be available on 10+ markets worldwide along with applications available in Google Play, Huawei App Gallery, Samsung Galaxy Store, and Apple App Store.

Project scope

The project consisted of 4 main components - Web application, Mobile application, an ergonomic administration panel that allows for easy updating of content and a network of scrapers that detect and update flyers in the application within minutes of their appearance.

Methodology

After consulting with the client, we jointly created an application project combining clarity and intuitiveness with easy navigation between screens. We divided the work into two-week sprints, thanks to which we could react quickly to constantly evolving needs of the client.

Key challenges

Creating an advanced shopping list module
We have built and implemented an advanced shopping list module which allows for creation of multiple lists where the user can add products directly from the newsletter, as well as use their entered phrases. The system also suggests the number of current offers for the phrase added by the user.
Development of an interactive newsletter browser
We focused on a newsletter browser that supports advanced types of gestures (single-press, long-press, swipe) which allows selecting and adding favorite products to the selected shopping list.
Personalization of notifications
We have created and implemented a module personalizing notifications depending on the needs and favorite retail chains of the user. Building a deep-linking system allowed adding products from favorite retail chains to shopping lists, which then were served to the user as push notifications.
Personalization of marketing content
The ad module designed and coded by us allows individual adjustments of advertising content and in-app notifications for an immersive shopping experience.
One application for many platforms and markets
In addition to the standard one code base for Android and iOS applications, we also separated the Android application within Huawei and Google. Due to the lack of Google support in Huawei devices, we have prepared a mechanism that allows for use of only strictly necessary implementation for both Huawei and Google devices, while remaining within one code base. The same is true for the 10 supported markets. One code base allows us to create 10 applications at the same time, which significantly accelerates the development process, while maintaining a high quality of the product.

Gallery

Stack

React
Android
iOS

Effect

See the effects of our work on the project Promotons

Presence in several markets
The Gazetkowo / Promotons mobile application is available on 10 markets and in 10 language versions.
Over 1.5 million downloads
Gazetkowo has over 1.5M downloads on the Polish market.
One of the best rated apps
Gazetkowo is one of the highest rated applications in the "Shopping" category (4.7 / 5)

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