A Self-Service Retargeting Platform Built From the Ground Up
RTB Panel is a comprehensive advertising platform that gives agencies, advertisers and platform operators a single, unified tool to manage retargeting campaigns, budgets and billing. We designed and built the entire system from scratch — backend, admin panel and three dedicated user portals — delivering a fully operational product that handles real money, real campaigns and real business relationships across multiple markets.
The platform makes programmatic advertising accessible to businesses of all sizes. Instead of requiring deep technical expertise, RTB Panel provides an intuitive self-service experience — while giving agencies full control over their client portfolios and financial operations.
The Vision
Our client had a proven RTB (Real-Time Bidding) engine with strong campaign performance. The next step was to scale the business by opening the platform to a wider audience — agencies, advertisers and partners — through a modern, self-service experience.
The goal was clear: build a complete digital platform that would allow agencies to manage advertiser portfolios, enable advertisers to fund campaigns and track results independently, and give the operations team full oversight of the entire ecosystem. All within one cohesive product.
Financial Engine
At the heart of RTB Panel sits a sophisticated financial engine that powers all monetary operations. The platform supports both prepaid and postpaid billing models running in parallel — giving each business the flexibility to operate the way that suits them best.
Agencies fund their accounts and distribute budgets to advertisers. Advertisers request top-ups through a structured approval process. Every transaction is tracked, converted between currencies automatically, and reflected across all relevant dashboards in real time.
- Multi-currency support with automatic conversion and real-time exchange rates
- Flexible billing models — prepaid and postpaid running simultaneously
- Budget approval workflows with built-in verification and acceptance mechanisms
- Credit management with real-time balance and availability tracking
- Stripe integration for seamless online payments and subscriptions
- Configurable commission system with flexible rate management
Dedicated UX Design
Every screen in RTB Panel was designed with a clear focus on usability. The platform serves three very different user groups — admins, agencies and advertisers — each with unique goals, workflows and levels of technical knowledge. We crafted a dedicated experience for each one.
The design language is clean, consistent and focused on efficiency. Complex financial operations are presented through intuitive dashboards. Key actions are always one click away. The interface guides users through multi-step processes without friction — from onboarding and verification to campaign setup and budget management.
- Custom-designed dashboards for each user role
- Streamlined workflows for financial operations
- Responsive design optimized for desktop use
- Consistent design system across all three portals
- Accessible navigation with clear information hierarchy
First Release in 3 Months
Speed matters when you're entering a competitive market. We delivered the first functional version of RTB Panel in just three months — a working MVP with core features that allowed the client to start onboarding real users and processing real transactions.
This rapid delivery was possible thanks to a focused product roadmap, close collaboration with the client's team, and a modern development approach that prioritizes working software over documentation. From day one, the platform was built to grow — with a modular structure that allows new features to be added without disrupting what's already working.
- Working MVP delivered in 3 months
- Iterative development with regular releases
- Real users onboarded from the first release
- Modular architecture designed for continuous expansion
- Close product collaboration throughout the process
Three Portals. One Platform.
RTB Panel brings together three distinct user experiences under one roof. Each portal is tailored to its audience — with dedicated permissions, workflows and dashboards designed for the way each user group actually works.
Admin Portal
Full platform oversight. The operations team manages agencies, advertisers, invoices, communications and system settings — all from a single, centralized dashboard.
- Agency & advertiser management
- Verification & onboarding workflows
- Invoice management & delivery
- Communication template editor
- Role-based access control
- Activity monitoring & audit logs
- User impersonation for support
- System configuration & maintenance
Agency Portal
Agencies manage their advertiser portfolios, approve budget requests, monitor campaign performance and handle billing — all independently, without needing admin involvement.
- Advertiser portfolio management
- Budget approval workflows
- Campaign analytics & reporting
- Balance & credit overview
- Invoice access & downloads
- Online payments & subscriptions
- Team management
Advertiser Portal
A clean, intuitive interface where advertisers manage campaigns, fund their accounts, track results and connect their online stores.
- Campaign management & overview
- Budget top-ups & payment history
- Conversion tracking & analytics
- E-commerce integrations
- Invoice history & downloads
- Online payments & subscriptions
- Billing & account settings
What We Built
A platform that connects advertising technology with business operations — handling everything from campaign management and payments to invoicing, reporting and multi-market expansion.
RTB Engine Integration
Seamless connection with the client's advertising engine. The platform synchronizes campaign data, tracks performance metrics and manages the full data exchange — ensuring reliable, real-time communication between systems.
Payments & Subscriptions
Complete Stripe integration supporting one-time payments and recurring subscriptions. The platform manages the full payment lifecycle — from checkout to renewal, including automated handling of failed payments and subscription changes.
Smart Notifications
A comprehensive notification system that keeps every user informed at the right moment. From account activation and budget alerts to invoice delivery and status updates — all communication templates are fully customizable from the admin panel.
E-Commerce Connectors
A plug-and-play integration layer for e-commerce platforms. The first connector — WooCommerce — lets online stores link directly to RTB campaigns. The architecture is ready for expansion to additional platforms like Wix, Squarespace and BigCommerce.
Onboarding & Verification
A guided onboarding experience for agencies and advertisers. Each account goes through a structured verification process — ensuring compliance, data completeness and platform readiness before full access is granted.
Reporting & Analytics
Built-in campaign reporting with key performance metrics, historical trends and flexible date filtering. Reports can be exported and shared — giving all stakeholders clear visibility into campaign results and financial performance.
Security & Compliance
Enterprise-grade security with two-factor authentication, role-based access control and full activity logging. Each portal operates within its own security scope — ensuring data isolation and audit readiness across the entire platform.
Global-Ready Platform
Built for international operations from day one. The platform supports multiple languages, currencies and country configurations — making it ready to scale across markets without additional development effort.
Technology Stack
A modern, proven stack selected for reliability, performance and long-term scalability.
Key Challenges
Building a platform at the intersection of advertising, finance and multi-market operations brings a unique set of challenges.
Multi-Currency Operations
Agencies and advertisers operate across different markets and currencies. Every financial operation — from budget top-ups to invoicing — needs to be converted accurately and remain consistent across all dashboards, reports and account balances.
Flexible Billing Architecture
The platform supports both prepaid and postpaid billing at the same time. Agencies can fund advertisers from their own balance, while advertisers can request top-ups through an approval process. Keeping all balances consistent across these parallel flows is a significant engineering challenge.
Advertising Engine Integration
RTB Panel connects to an independent advertising engine with its own data model and operational constraints. The integration layer ensures reliable data synchronization, campaign tracking and secure communication between the two systems.
Payment Lifecycle Management
Managing online payments and recurring subscriptions requires handling a wide range of scenarios — from successful transactions and renewals to failed payments, plan changes and cancellations. Each event needs to correctly update balances and trigger the right notifications.
Multi-Portal Security Model
Each of the three portals has its own access rules and data visibility boundaries. Agencies see only their own clients. Advertisers see only their own data. Admins have full oversight. Maintaining strict data isolation across the entire platform is essential for trust and compliance.
Automated Invoicing
The platform generates invoices automatically across multiple entities, currencies and billing periods. Each invoice is produced in the right format, stored securely in the cloud, and delivered to the right recipient — all without manual intervention.
How We Work
The project follows an agile development model with short delivery cycles, regular planning sessions and continuous deployment. All work is tracked with clear acceptance criteria, ensuring alignment between the development team and the client at every stage.
We put strong emphasis on product collaboration. Financial features are validated against real business scenarios before each release. Separate staging and production environments ensure safe, reliable deployments. Built-in monitoring and automated processing keep the platform running smoothly around the clock.
The system is built with a modular structure — each business domain is organized independently, making it easy to add new features, enter new markets or integrate with additional partners without impacting existing functionality.
What We Delivered
A production platform processing real transactions, serving real users and powering real advertising campaigns across multiple markets.
Live Platform
A complete advertising platform with three dedicated portals, running on cloud infrastructure — handling real users, real budgets and real campaign data with automated monitoring and processing.
Self-Service Access
Advertisers of all sizes can now access retargeting campaigns independently. Registration, onboarding, budget management, performance tracking and invoicing — all available without manual intervention.
Agency Empowerment
Agencies manage entire client portfolios through a dedicated portal. Budget distribution, approval workflows, performance insights and billing — all in one place, replacing manual processes with structured digital workflows.
Financial Transparency
Complete visibility into every financial operation. Advertisers see what they spend. Agencies see what they distribute. Platform operators see the full picture. Invoices are generated and delivered automatically.
Built for Growth
The modular architecture and cloud infrastructure are designed to scale. New e-commerce connectors, payment providers or country markets can be added by extending existing building blocks — not by starting over.
E-Commerce Bridge
Direct integration between online stores and advertising campaigns. The connector architecture links e-commerce platforms to RTB — closing the loop between ad spend and sales performance.
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